I'm opting for rewrites. I'll be finished sometime this afternoon.
But I recommend going to the movies for a million other people. Because the thirty second book trailer for This World We Live In (which I think is actually the thirty second book trailer for Life As We Knew It) is going to be playing at scores of movie theaters throughout America. Here's the list (alas, none of them are near me):
RGL1290 Grant Plaza PA-Philly 9 screens
Philadelphia RGL 1314 Main St. 6 6 screens
Regal E-Walk 13 RGL1929 42nd St. 13 screens
Movieland Yonkers Central Park Ave. RGL1232 6 screens
Chicago Showplace 16 RGL621 16 screens
Anaheim Hills 14 RGL1003 14 screens
LA Live Los Angeles RGL697 14 screens
Thornton Place with IMAX Seattle RGL1937 13 screens
Berkley 7 (San Francisco area) RGL1172 7 screens
San Francisco AMC 0434 Van Ness 14 14 screens
Boston (Manchester) RGL1930 13 screens
Dallas AMC0150 Valley View 16 16 screens
Washington DC RGL1551 Gallery Place 14 14 screens
Atlanta RGL1309 Perimeter Pointe 10 10 screens
The trailer will play on 179 screens. The video will play for 2 weeks, 7 days a week. It will play at least one time, usually two, before the movie starts. Most movies play at least 4 times in a day.
The video should play approximately 716 times a day; 5012 times a week; 10,024 total for the campaign.
Please be aware that the video receives prime placement as well. It will play right before the movie trailers start.
Oh heck. Maybe I'll drive down to Yonkers and take in a movie. But I'd better get my rewrites finished first!